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The Family

Background:

Produced for Ford Motors, this film portrays how the car is an important vessel for the family, during a divorce.

Denmark has the highest divorce rate in the world, with a percentage of 48%.

Watch the case film explaining the campaign here

 

Cast:
Bebiane Ivalo Kreutzmann, Pelle Falk Krusbæk, Peder Pedersen, Laura Bach

Line producer:
Thomas Yong

Executive Producer:
Thor Brammer Jacobsen

Production Company:
New Land

Directed by:
Daniel Kragh-Jacobsen

Written by:
Ingeborg Topsøe

DoP:
Jasper J Spanning

Editor:
Sofie Marie Kristensen

Production Designer:
Nanna Rosenfeldt-Olsen

1st AD:
Julius von Kauffmann

Focus puller:
Ivan Molina Carmona

Gaffer:
Noah Lynnerup

Best boy:
Kasper Mønster

Production manager:
Camilla Rotheisen

Production assistant:
Benjamin Muasya

Runner:
Peter R Andersen

Colorist:
Hannibal Lang

Sound design:
Mathias Dehn

On set sound:
Frank Mølgaard Knudsen

Post koordination:
Camilla Rotheisen

Post house:
Cameo, CPH

Editing assistant:
Patrick Lund Larsen

Agency:
Very, Copenhagen

Awards:

Gold Lion Entertainment 2016

Eurobest Silver Entertainment 2016

”Produced for Ford Motors, this film portrays how the car is an important vessel for the family,
during a divorce. 
Denmark has the highest divorce rate in the world, with a percentage of 48%. 
Watch the case film explaining the campaign here.

Awards:

Gold Lion Entertainment – 2016
Eurobest Silver Entertainment – 2016

Commercials…

lift-Scaled
The Lift
2019