Cast:
Anna Bruus Christensen & Niklas Herskind
Production Company:
New Land
Producer:
Maria Ottesen
Executive Producer:
Thor Brammer Jacobsen
Agency:
&Co
Creative team:
Katrine Winblad Nielsen, Lea Flodgaard, Mathias Trads and Thomas Hoffmann
Directed by:
Daniel Kragh-Jacobsen
DoP:
Jasper Spanning
Editor:
Carla Luffe
Production designer:
Gustav Pontopiddan
Sound design:
Mathias Dehn
Colorist:
Hannibal Lang, Bacon VFX
Composer:
Anders Singh Vesterdahl
Post production coordinator:
Benjamin Musaya
Directors assistant & casting:
Bertil Vorre
Additional casting:
Saskia Skeel Fahlsten
“Danish health insurance Danica choose their 2025 rebranding to focus on mental health and the more intimate aspects of life.
We choose to portray unhappy people smiling in pictures.
This film was created with Accenture Song Copenhagen Creative team Cecilie Øberg & Mathias Juel.
It was developed in collaboration with DoP Mattias Truelstrup, VFX supervisor Kenneth Dederding and PD Allan Frausing, drawing an inspiration from Michel Gondry”.
Commercials…